129809336068180000_1059On May 4, Lu David on the communication media, picked up the can of Coca Cola drink in a breath from time to time. Beijing News reporter Li photo taken on May 4, Friday, meant to be a busy day, Coca-Cola at Taiyuan (Shanxi) beverage company is desolate, the workshop door lock. Staff said, in the course of rectification and reform, companies only operating personnel in theClass. In the face of rising "chlorine-containing water" event, Coca Cola down the attitude. The afternoon of May 4, Coca-Cola greater China and Korea President Lu David (David g. Brooks) Shanxi held media communications company with the incident and apologize to the public. Back in the past, when Coca Cola in dealing with the crisis, can always be ease. The "containing chlorineWater "incident was just burst out of denial, to admit and apologize later, before and after 18 days, Coca-Cola's this" changing faces "show, in addition to public questioning, also on the ability of the crisis in the industry suspect. Deny that chlorine-containing water mixed with drink Coca-Cola's Declaration, the so-called "company news", the investigation is inconsistent with the facts. Coca-Cola company, Shanxi provinceResponsible person stressed that it is employees out of selfishness taken out of context. Media communication at the meeting, Lu David talking, gap, from time to time, picked up the face of a can of Coke, drinking a mouthful of back neck. Greater China
TERA Power Leveling, first person personally facing crisis, Coca-Cola's are rare in the history of China. Lu David said that he had spent several days in Taiyuan, in site management. "ThisDay as China Coca-Cola's President, I think we can do better, over a period of time, we have a number of issues, nor to the regulators, the media and the public in a timely manner, sincere apology for this. At the same time, we solemnly promise, coke Chinese system no matter how face challenges and difficulties, to stick to our values. ”Lu David said. The cause of the incident from April 17 to voice of the news reports of the vertical and horizontal, Coca-Cola employees claimed to reporters in Shanxi province, said the company in renovation of pipes, water disinfection with chlorine-containing mixed drink by mistake involving 120,000 box worth $ 5 million. This report came out that day, coke denies claims that product safety and quality. CanCoke said in a statement issued to reporters that day, a few days ago we noticed that the so-called "company news", the investigation is inconsistent with the facts.
Coca Cola Company officials in Shanxi in an interview with this newspaper specifically stressed, this is the employee out of selfishness taken out of context. On this, the quality supervision Bureau of Shanxi province also respond to fast on the day, Deputy Director Liu June led, to deliciousShanxi company commenced on-site inspections. On that day, according to results released by the Bureau of investigation, during the February 4, Coca-Cola's total production in Shanxi 121,058 box 9 batches of carbonated beverage. Box 76,391, up to now has been put into market, Treasury 44,667 existing box. All sold products in the market of Shanxi province. At the same time, 4 to 9 batches of existing batch44,667 box holds, and sample testing. In addition, 5 of the 9 remaining in the batch from a batch-like testing the market. The next day said in a bulletin of the quality supervision Bureau of Shanxi province, "the Panel said: the 9 batches of products will not cause harm to human health. "Admitted" operations error "investigation finds the quality supervision Bureau of Shanxi province by the media reports were true. Coca-ColaAdmitted error, leading to production assistant of trace chlorine in the water to drink water. After a week of calm, 51 the day before holidays, events and reactions. The evening of April 28, its official website
Diablo 3 power leveling, the quality supervision Bureau of Shanxi province said that after media "Coca-Cola (Shanxi) beverage company softened water mixed with some batches containing chlorine drinkingProduct "issue, quality supervision Bureau of Shanxi province through investigation, found media reports were true. In addition, the quality supervision Bureau of Shanxi province found in the survey, a research group, Coca Cola (Shanxi) beverage company to repair the computer by removing the part related to production during the February 4 recording and all electronic mail, absence of key witnesses to paid holidays for the investigation. Shanxi provinceQuality and technical supervision Bureau Tsunetaka publicly expressed dissatisfaction with the Coca Cola secretive practices, "wrong, co-ordination is not active. "The next day, Coca-Cola's statement about this, changed the attitude of avoidance and denial, and admitted for the first time: I confirm that on February 3 in the transformation of water saving project pipeline, due to operation mistakes, leading to contain trace amounts of chlorine production of secondary waterIn to drink water. But the company also stressed that companies involved in event of chlorine-containing products testing and demonstration of the expert group are that many times, "products are safe, and will not have an impact on human health". For market product "recall", "reparation" problem, Coca-Cola's reply to reporters once again completely avoided, but again productsIs security. On April 30, Coca Cola in the statement of apology made by the official website on Twitter, "bottling plant in Shanxi province had immediately adopted reform measures, to put an end to this sort of thing again." Reporter noted that this sentence has an obvious syntax error occurs, correct expression should be "put an end to this sort of thing from happening again." For the above mentioned microblogging statement recalled the words,Netizens and the media bombard Coca-Cola's "lack of sincerity". In the midst of questioning, Coca-Cola's May 2 "changed back to" product decisions, but still insists is not a recall, and cannot be returned. Beijing Journal of future marketing Advisory Group Chairman, marketing experts said Li Zhiqi, Coca Cola on the wording of a statement this very bad, in the current environment, so JaneSingle rigid interpretation, is a sign of lack of public relations skills. 18 days later President of Coca-Cola's handling of this crisis were accused of overbearing public apology does not open, the President apologized to the public, said the company's slow response. A questioned, Lu David on May 4 in media communication, "chlorine-containing water" event to apologize to the public. At this point, the distance event exposure was 18 days. LuDavid admitted, on February 3, in the implementation of water-saving project of Shanxi plant about pipeline modification time, as workers mistake, accidentally crash drink treated water pipeline and a production of secondary water pipeline, opened the valve, resulting in a very trace amount of free residual chlorine mixed with the drink of water in a pipe. He also admitted in the Shanxi provincial quality and technical supervisionDuring the investigation, staff did not co-operate with the investigation of the behavior has occurred, staff removed the relevant work, and that it would take disciplinary actions against the related personnel in accordance with requirements. It is understood that because this thing, Coca-Cola Company several key management positions have been adjusted in Shanxi, had resigned on their own, General Manager, General Manager of the new Office of Shanxi province. "Chlorine-containing water""Only accept a replacement, does not accept return" issue, Lu David say at the meeting agreed to return. Review of Coca-Cola's performance in this event, industry insiders are saying "give consent". Comments pointed out that claimed that Coca-Cola's "chlorine-containing water" event for the "misinformation", apologized to admit error, and then to blame the media for this "misunderstanding", the international drinks giantThe unique treasure of Chinese "face/off" interpretation were evident. Said Li Zhiqi, in the current context, public trust big brands have a certain degree, and Coca Cola on the handling of this crisis is the overbearing attitude of consumers feel, more courage to face up to the problem
Diablo 3 CD-KEY, and frankly not found. Let the media and the public have a huge gap on the mental. Lu David recognized that the company reaction speedSlow. "Coca-Cola begins first denied, later because of quality supervision Bureau of investigation acknowledged, recognized and hiding your face still half of pipa, hard to insist that the product conformity, but qualifying was based on what countries did not provide, said Coca-Cola's unilateral qualified is not convincing. "National environmental protection product quality supervision and inspection center distinguished expert Lion Tung said. Certificate in future researchersBeijing believes that problem is almost all enterprises may encounter problems, but before Coca-Cola's series of approaches commensurate with their market position does not. 12 «»
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