129823520562343750_73BMW's second factory was formally put into production in China increased vehicle capacity of competition
On May 24
wow power leveling, as the second factory was formally put into production of BMW, BMW X1 will also be in the line under the heading of the new factory.
This means that the capacity bottleneck problems BMW over the years will further defuse, BMW will further accelerate the development in China. For nearly two years, due to China's luxury car market a "Blue Ocean", the luxury car companies are implementing expansion plans in China。 2010 BMW announced at the second plant as the foundation of, Audi, Mercedes-Benz and other expansion plans have surfaced one after another.
2015 Audi production capacity in China will increase to 700,000 units, according to the daily economic news reporter was informed that Benz also plans in existing 300,000 vehicles operated on the basis of capacity planning. Brand of luxury cars caught up in capacity expansion plans in ChinaAt the same time, China's luxury car market growth has slowed down.
Imports from China Automobile trading company limited (hereinafter referred to as auto trade) according to the first quarter of the year, imported luxury cars over the decline in the growth rate of about 10%. From the Terminal, luxury brands resellers are reflected, "luxury car of the year cycle of preferential margins increase, dealers profits fell sharply,Increased inventory. "Given the consumer upgrades, home-made pace, prices, the future of the luxury car market is still faster development. "In the Auto Trade Marketing Manager Cun Wang said.
However, capacity 2015 luxury brands in China and market size, situation of overcapacity or will appear. Car Zhong Shi, senior industry analyst, said: "with theExpansion of production capacity, products rich in luxury car market competition will intensify, a new round of price war is inevitable. "Bottleneck of BMW's production capacity in China to crack on May 24, BMW's second factory was formally put into production. The factory is located in tiexi district, Shenyang city, Liaoning province. Initial planning capacity of 100,000 cars, with BMW first factory with an annual output of 100,000BMW production capacity in China has reached 200,000 units.
Have long plagued the BMW's production capacity in China will completely solve the bottlenecks.
At the same time, earlier this year, BMW's first production capacity of the factory reconstruction projects have adopted EIA experts, after the project is completed, the plant's production capacity will expand the annual production capacity of 160,000 units. BMW's second-phase expansion project of the second plant is already availableApproval of the Ministry of environmental protection, factory production capacity will be expanded from 100,000 units to 200,000 units, the plant's production capacity will eventually expand to 300,000 vehicles.
In view of this, future BMW's annual production capacity in China will reach nearly 500,000 level. It is understood that BMW's first factory built in 2003, the main production part 5-series and 3-series models, the factories planned annual capacity of 30,000 vehicles, As BMW's rapid development in China, the plant capacity expansion with the annual production capacity of 41,000 vehicles.
According to the 2009 BMW 3-series and 5-series has sold 47,000 vehicles, exceeding production capacity of the factory. In 2010, after listing on the new BMW 5-series, there is insufficient capacity problems further exacerbated, BMW sales terminal supplySurface, Terminal charges, car required a few months is not uncommon.
In order to ensure market supply of 5-series, BMW had once stopped the production of 3-series models, all imports. In order to solve capacity problems, BMW and brilliance signed an agreement in late 2009, $ 5 billion of total investment between the two sides, building a second plant in China, after the completion of the factory will mainly produce BMW X1,The new 3-series models.
At the same time, the plant will also produce engines.
According to the Department of environmental protection-related public announcements, future BMW's second factory engine engine Assembly shop production capacities will also further improve from the current expansion of annual production capacity of 100,000 units to 200,000 sets. Capacity 2015 contest in recent years, China's expansion of a luxury car than BMW and Audi,Chi announced are in constant expansion plan, at the same time, new Infiniti luxury vehicles will be driven by further upgrading of production capacity. As far as the Audi, the expansion plan has never stopped. Since 2003, annual production capacity of 100,000 cars of Audi A6L production line had to make ends meet
Diablo 3 CD-KEY, put into production in September 2009 General Assembly plant of Faw-VW-Audi production, annual production capacity of 200,000 vehiclesCapacity initially solved the issue of Audi production capacity in China. However, the 2010 Audi sales in the Chinese market rising, domestic sales exceeded 220,000 vehicles, with an annual capacity of 200,000 vehicles are clearly inadequate. To that end, in March 2011, Audi at the cut off for a month, again adjusted production line, expanding production capacity, will further enhance production capacity to 300,000 vehicles a year.Facing the great appeal of China's luxury car market, Audi's current capacity is still expressed dissatisfaction. "We have additional second factory in Changchun, China, 2015 Audi's production capacity in China plan to 700,000 units. "Audi China, President DietmarVoggenreiter said, in the face of successive expansion of the competitors in China and GermanyAnother luxury car dealer Benz sit. BMW announced the construction of second plant in China soon, Benz has announced plans to expand production. Beijing Benz announced July 2011, baic and Daimler, the two sides will together inject 2 billion euro (about RMB 20 billion) expansion of production capacity in China, Beijing Benz Capacity 2015 will reach 300,000 units. But according toChi insiders, Benz's "ambition" much more than this. Germany luxury car brands close amid a close battle, Infiniti in obscurity because in the East limited framework, investment and set up factories in China, crowded into the fierce competition among them. According to the outgoing message, Infiniti will build plants in Dalian, in 2014, its annual capacity to 240,000 units。 It is not difficult to see, in a new production of race, cart City move ahead to hit new highs, who was also a strength. If you follow the speed of development, luxury car production after 2015 year concentrated outbreak, how many sales would be able to absorb the Chinese market?
It was difficult to optimistic estimates. Price wars or long lasting market will not have beenMaintain high growth. The daily economic news reporter found when visited Beijing recently, now have exposed the weak growth of the luxury car market.
North Star in Beijing Asian Games Village automobile exchange market, BMW, Audi, Mercedes-Benz is in the square with great fanfare promotions. Many luxury brands resellers to reflect the daily economic news reporter, "luxury car of the yearPreferential margins increase, dealers profits fell sharply, increasing inventory.
"Some dealers even reflect, who is now a loss leader.
According to data from auto trade, first quarter, decline in growth of import luxury cars around 10%. Faced with the reality of market growth, brand continued to expand production of luxury cars will lead to excess risk?On this, Cun Wang said: "as Deluxe car domestic capacity increased, will will has more of Deluxe car in China domestic, especially small car, such as BMW 1 of, and Audi A1, future domestic of possibilities is large, if these car domestic, Deluxe car of price will further reduced, many in the production people will became Deluxe car market of user, future this market of development potential huge. ”"The current entry-level models of luxury cars grew 30%, has exceeded the average growth rate for the luxury car market.
"Cun Wang analysis. At the same time, he also analyses: "China's luxury car sales last year to around 1 million, calculated according to the level of China's market of 18 million, luxury car market share of only about 5%. On the international market, this ratioCase is about 10%, so China's luxury car market still has a lot of space.
"However, through the expansion of the luxury car market and the scale of the Chinese Auto market, excess risk is looming. After the China automobile industry association forecast, 2015, China's auto market will reach 25 million scale. According to luxury cars total10% to calculate the ratio of 2015 scale best luxury cars in China is expected to reach 2.5 million units. In fact, 2015, BMW, Mercedes-Benz, Chi, Infiniti design capacity of four companies will reach 1.7 million or ~180 million, but this still does not include Volvo, Cadillac and other domestic brands. In addition, there are more than 1 millionThe imported car market, also mainly dominated by luxury cars, continued growth potential of this market is not small. Zhong Shi said: "as the localization process to accelerate, increasing domestic models, market competition will further intensify, luxury car market will be a new round of price wars. "He said:" Although some dealers appeared made at a loss, but the luxury car marketProfits are still profitable, huge profits largely in the hands of manufacturers, if the manufacturers involved in the Terminal market of promotional measures
SWTOR Credits, prices will not currently tens of thousands of dollars. "This wave of price cuts are expected to continue for a long time, until the profit of automobile market of luxury cars will stop until the average profit.
"Zhong Shi is expected. 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